Lilac Exclusive: Chilling with FLASH by Jimmy Choo

Friday, August 2, 2013

I got to chill out with my babes and FLASH all thanks to The Lilax Box at View, Rooftop Bar at G tower. It was such a relaxing event, just chill & chat while sipping on our drinks  I've been wanting to try out FLASH since it launched in Malaysia!

Behind The Story Of FLASH
Anticipation. Build-up. Excitement. Those heartbeat moments every woman feels whilst getting ready to go out for an evening of unadulterated fun. That’s where this story begins. Introducing FLASH, the second fragrance from Jimmy Choo.

Jimmy Choo Creative Director - Sandra Choi had a distinct vision for the Jimmy Choo FLASH muse and the emotions she wanted the fragrance to evoke.
FLASH is a solar floral, based around a bouquet of white flowers. It is both effervescent and sensual and evokes the promise, excitement and high octane atmosphere of going out. FLASH is about the thrill of the red carpet, the fun of the nightclub, the glamour of dressing up. It captures a moment of sheer hedonism where adrenalin and confidence collide.

Encased in a luxurious, shimmering, crystal faceted bottle, reminiscent of a paparazzi flash bulb, FLASH is for the glamorous, urban woman. At once provocative and a little bit naughty, she challenges convention; she’s a risk taker, charming, audacious and magnetic.

FLASH is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes. Its character, which is both heady and effervescent, captures this perfectly.”

This drink is really suit the Jimmy Choo's FLASH theme which is pale purple.
Aim of the Sandra Choi was to introduce the unique accessory which will be as desirable as Jimmy Choo shoes or purse. The flacon is created to accentuate games of light and coloured in pale purple.
Flash is constructed as a fragrance which accentuates delicate white flower notes with a hint of spices and fruit. Top notes encompass passionate strawberry combined with tangerine and pink pepper adding exciting and cheerful note to white floral notes in the heart. The white bouquet is composed of tuberose, jasmine and white lily on a base of heliotrope and blond wood.
I didn't fall in love with the scent myself, but I really adore the bottle and packaging. I wasn't attracted to the pepper-woody soul of this fragrance as I only fancy sweet floral scent. I do find it very "Glamorous and Sexy", definitely perfect for a night out!

There's 3 sizes of FLASH fragrance:

Eau de Parfum 100ml        RM378  (WM)     RM396  (EM)
Eau de Parfum 60ml          RM288  (WM)     RM302  (EM)
Eau de Parfum 40ml          RM176  (WM)     RM185  (EM)

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* Pictures are from Google unless watermark by me

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