Lilac Exclusive: DOWNTOWN by Calvin Klein

Tuesday, September 17, 2013

DOWNTOWN Calvin Klein brings to life the concept of authentic individuality through a cinematic portrayal of a confident, urban woman. A strong woman who faces the multi-faceted life but still remains true to herself.

It's a mindset, urban and original.
My own world, no rules; It's just me.

DOWNTOWN Calvin Klein features a light pink bottle with a natural curve that is simple and feminine. A striking silver cap with a unique hollow design and bright fuchsia accent adds an electrifying, modern edge.

The design concept is carried through to the outer packaging with a Mylar fuchsia carton that represents a strong femininity. A circular texture inspired by the cap conveys the individuality and uniqueness of the DOWNTOWN Calvin Klein woman.

original –  modern –  real
What are you?

Fragrance: floral, woody

DOWNTOWN Calvin Klein balances feminine woods and a soft, floral scent to create a confident, modern fragrance with a unique signature and an unexpected edge.

Top: Italian cedrat, bergamot, Tunisian neroli, green pear, watery plum

Mid: pink peppercorn, violet leaf, gardenia petals

Dry: Texan cedarwood, incense, vetiver, velvet musks

Prices of EDT:
30ml – RM 180
50ml– RM 229
90ml – RM 294

Other products:
Body wash 200ml – RM 140
Body lotion 200ml – RM 182

* These collection will be available in stores in 18th September 2013.

Face of DOWNTOWN Calvin Klein

Actress Rooney Mara and director David Fincher created the instantly iconic, black-and-white campaign that tells the story of a young woman living in her own world, breaking away from the ‘expected.’ set in New York City, the short film portrays the life of a globally recognizable actress who always remains true to herself.

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Thank you The Lilac Box & Luxasia for this exclusive product launch ♥ 

* Pictures that are not watermarked are from Melissa.

With love, 
·  Carolyn ♥ · 

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Instagram: @carolyntay

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